Tft lcd phone.Two major factors restrict. If nothing happens, according to Apple’s previous plan, they are preparing to launch three new iPhone models this year, including the regular upgrades of the iPhone 7s and 7s Plus, and the iPhone 8, which takes on the task of celebrating its 10th anniversary.
Although they are all new phones, media and consumer attention is almost focused on the iPhone 8 because it may be the most upgraded iPhone in history (compared to the almost negligible minor upgrades of the iPhone 7s and 7s Plus). But just as the iPhone 8 is expected, it is likely to set another embarrassing record-the hardest iPhone in history.
Rumors of iPhone 8 began to emerge at the end of last year, when, of course, they were more fictional. Reliable rumors have become clear since April: a series of selling points, such as OLED screens, wireless charging, larger battery capacity, 3D facial recognition, and so on, have fascinated consumers and made it clear that they must buy one. However, the two points I have listed in today’s article may temporarily dampen your enthusiasm for buying a phone, because the situation of iPhone 8 at the moment and its performance after its launch are really unclear.
The screen performance of the first iPhone,iPhone 8 with an OLED screen is really something to look forward to. We know that the OLED panel has obvious advantages over the traditional LCD panel, the former can self-illuminate, the performance of pure black is excellent; due to the need for light-emitting backplane, the overall thickness is relatively thin; large visual angle, ultra-high contrast, very short response time, good seismic performance these are the advantages of OLED panel.
However, since last year, industrial technology upgrading has reduced the production of small-size TFTLCD, and major LCD manufacturers have begun to shift to the OLED field. In April last year, Samsung said it planned to close the seventh-generation LCD production line at the South Korean soup well plant in the second half of the year, while the last LCD production line (sixth generation) at the Cheonan plant would also be closed. In China, LCD panel production capacity has been booked by domestic mainstream manufacturers, and the quotation frequency has been increased to once a week to cope with the continuous fluctuations in raw material prices.
We know that Samsung and LG have almost monopolized the market supply of OLED panels, and Samsung signed an agreement with Apple in February to produce 70 million OLED LCD panels for the next generation of Apple phones. Obviously, most of these panels will contribute to iPhone 8, which was originally expected to be released this year. The problem is that it would be fine if iPhone 8 only uses a normal OLED panel, but iPhone 8 is said to include off-screen fingerprint recognition and 3D sensing, which makes the OLED panel much more technologically demanding. In recent months, foreign media have continued to spread rumors that iPhone 8’s OLED panels are facing production difficulties. Luo Zhongsheng, vice president of Apple supplier Foxconn, also said that the “special design” of iPhone 8 led to only 60% of OLED panels.
As I mentioned earlier, the iPhone 8 is probably the most upgraded iPhone in history, and the addition of so many new features and hardware makes the phone easier to use, but it is also inevitable that the cost and price will rise.
More than one foreign media has expressed pessimism about the price of iPhone 8. Gsmarena said at the end of June that since only three to four million OLED panels would be available when iPhone 8 was released, the number of the first batch of iPhone 8 would not be much higher than this number. Considering that 10 million iPhone 6 and 6s were sold three days before they went on sale worldwide, and the initial sales of the iPhone 7 were about the same, if the first batch of iPhone 8 had only a few million units in stock, the price could be sky-high. Especially if the iPhone 7s and 7s Plus are determined to be only minor upgrades.
Rod Hall, an investor at JPMorgan Chase, told the media in early July that even if iPhone 8 goes public as scheduled in September, the first shipments will be limited, which could directly lead to higher prices for scalpers. With the addition of new OLED screen, wireless charging and facial recognition technology, JPMorgan thinks the starting price of the iPhone 8 could exceed $1100 (7370 yuan), a further $100 higher than its forecast in early July.